Holiday Shopping List: 5 Watch Brands You Need To Own In 2018

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Holiday Shopping List: 5 Watch Brands You Need To Own In 2018

Looking to buy yourself or that special someone a new watch for the holidays? Choose the right one and it could be a good long-term investment.

Published on 13 December 2017

Whether or not you are an aficionado or have never even worn a watch, it could be a good investment. Having placed third on the Knight Frank Luxury Investment Index over the past year (behind wine and art), watches have been performing well as an investment with an annual return of 4%. However, over the past decade those performance figures bump up to a significant 65%. The Swiss brands continue to dominate the field, however some are providing better returns than others. We look at five watch brands you need to own in 2018 – all of which will make excellent additions to your watch collection as well as your investment portfolio.

Patek Philippe

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Patek Philippe is a long-standing favourite in the watch world. The Geneva-based brand launched its first watch in 1851 and has since gone on to become one of the most respected and last independent family-owned major watch manufacturers. Over the past 10-years, Patek watches have increased in value by more than 50% and almost 10% in the last year alone. A Minute Repeater Chronograph Perpetual Calendar Patek Philippe 5208T sold for CHF 6.2 million (US$6.3 million) at the Only Watch auction earlier this year.

Cartier

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The French designer is known for its luxury watches. Demand continues to be high for the brand with watches increasing in value by more than 50% over the past decade. Inarguably their most iconic model is the Tank, which recently celebrated its 100th anniversary. Famous Tank models include one owned by Jacqueline Kennedy Onassis, which sold for US$379,500 in June to reality TV superstar Kim Kardashian.

Rolex

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The value of Rolex watches has risen more than 30% in the past 10 years to q4 2016. The watch is popular with both collectors and first-time luxury watch-buyers. Rolex has been performing well at auction as well. At the Phillips, Bacs & Russo Auction in New York recently, a Rolex Daytona known as the “Paul Newman”, which also happened to be owned by the late actor sold for a record price of US$17.7 million. This amount blew away the previous most expensive Rolex sold at auction, the “Bao Dai”, which fetched US$5 million.

Jaeger LeCoultre

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With classics such as the Reverso, Jaeger LeCoultre is without a doubt one the most sought after watch brands in the world. Founded in 1833, the Le Sentier manufacturer not only produces its own watches, it also occasionally produces the movements for others including Patek Philippe. Jaeger has had its fair share of collectible watches over the years and recently one owned by Bob Hope sold for US$32,000 at auction. Some of the most expensive watches in the world have also been developed by the Swiss watchmaker, including the US$2.5 million Hybris Mechanica Grande Sonnerie. It’s all about picking the right model to invest in – one that suits your style and fits your budget.

Richard Mille

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With its numerous limited editions, Richard Mille watches have become quite the additions to watch aficionados’ collections globally. The watches feature intricate movements and are made with the finest materials including sapphire crystal cases and are hand finished. Everyone has collaborated with them from tennis star Rafael Nadal to Formula 1 team McLaren-Honda – which recently sold a US$1 million watch – and even kung fu legend Jackie Chan. Prices average around US$185,000, while many are priced well over US$500,000. Investors looking to purchase a truly exclusive Swiss timepiece should snap up one of Richard Mille’s most limited run models.

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