With limited production runs between 500 and 4,000 units, Panerai watches can be scarce and as a result are in high demand – particularly in the US. If you are able to get your hands on one of their special edition timepieces, you are very lucky indeed as these can deliver solid return on investment. The Luminor Marina is a favourite, and the new Radiomir 1940 is turning a lot of heads.
The bottom line
As is the case with other alternative assets such as cars, art, and even handbags, aspects like brand recognition, heritage, exclusivity, and availability determine how luxury watches appreciate over time – limited edition collections and even commemorative watches can dramatically increase the selling price down the line.
Ultimately you should buy a luxury timepiece that you like, as a passion investment should really be about what excites and inspires you. That way, even if you end up not selling your luxury timepiece, it will be something you enjoy and cherish as time goes by.